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As a small-business owner, if you decide there's good reason to develop your own mobile app, there are several ways to do it.
But before you dive into the deep end of the app development pool, familiarize yourself with a number of the more advanced mobile development options. Here's some background on each platform:
Android: You can create apps using Java for Android by downloading its free software development kit. The kit comes with samples, source code, developer tools and emulators for testing your app. Android even provides how-to videos, technical articles and instructions on how to develop apps, just in case you're feeling overwhelmed. A one-time $25 developer registration fee is needed to distribute apps in the Android marketplace, now known as Google Play.
Apple iOS: If you want to create an iPhone app using the iOS platform, you'll need to shell out about $99, which isn't much considering the elegance and functionality of the program. The iOS Developer Center has a wide selection of tools, tips, debugging tests and guides for creating apps for just about any purpose.
BlackBerry: The BlackBerry platform supports several ways to develop applications, mobile websites, themes and even widgets. To distribute apps on BlackBerry's App World, you have to pay a fee for every 10 apps you submit for approval. BlackBerry often offers promotions to waive this fee.
Windows: The Windows platform may not be the world's largest, but its user interface is easy to use. The Windows Phone development program provides valuable documentation on the best practices for marketing your app. Plus, you don't have to worry about your app or game idea getting rejected after you've spent time creating it. Windows provides clear documentation on what will fly and what won't with its approval process.
Related: How to Build a Mobile App for Your Business
Now that you have a better sense of the platform options, you'll want to start considering which tools will help you create your mobile app. But what if you're not a programming junkie? What if you don't necessarily like to speak in code? There is good news: There are plenty of app development tools for ordinary humans, too.
Here's a look at nine that you might find useful:
1. AppMakr
This is a browser-based platform designed to make creating your own iPhone app quick and easy. You can use existing content and social networking feeds to produce a variety of different approaches for your app. It includes features such as push notifications, location- aware GeoRSS, custom CSS and JavaScript capabilities.
The tool is free to use, but a $79 monthly fee per app subscription gets you access to more advanced features. AppMakr works on the iOS, Android and Windows operating systems.
2. GENWI
This tablet and smartphone publishing platform allows you to create and manage your presence on all popular mobile devices, including iPad, iPhone, Android and HTML5 apps. It delivers rich graphics, photos, video, audio and other forms of interactivity.
GENWI also enables you to revise your apps as often as you like. What's more, apps can include various revenue-generating capabilities for businesses, like ads, coupons and in-app subscriptions. After a three-month trial, pricing varies by features included.
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3. Mippin
One of the greatest strengths of the London-based Mippin platform is its ease of use. It allows you to create apps for Android, iOS and Windows, and provides flexibility in designing the app. You can even have Mippin distribute your app for you to the iTunes, Android, Windows and Amazon stores. Native apps can cost as much as $999 per year.
Related: App Development Methods Decoded
4. MobBase
Are you a singer or in a band? If so, then MobBase is for you. This app builder allows you to use an RSS feed to keep your fans up to date on band news and events, lets you upload tracks for fans to listen to while browsing the apps and makes it easy for fans to find information on upcoming shows, buy tickets and get directions.
Activation of an iOS app requires a one-time fee of $250 (includes $99 to set up an iOS developer account). Android activations run $20. Hosting fees range from $15 to $65 a month. Additional fees for support services are not included.
5. MobiCart
Do you have an e-commerce store that you'd like to take into the mobile sphere? Then MobiCart might be what you're looking for. It links up with PayPal to allow any business or consumer with an e-mail address to securely, conveniently and cost-effectively send and receive payments online.
Basic plans cost $15 per month. 'Pro' plans will cost $49 per month.
6. MyAppBuilder
For just $29 a month, MyAppBuilder will create an iPhone or Android app for you. All you have to do is provide content (videos, books, etc.) and their pros will take it from there. You don't need a technical background to develop an app with MyAppBuilder. They'll even take care of the hassle of uploading it to the app store for you.
MyAppBuilder says can create two apps per month once you register and pay a $29 monthly membership fee.
7. RunRev
You can use RunRev's LiveCode to develop your app, which is an English-like language for developing iPhone and Android apps.
With this cross-device platform, you can build live prototypes that use the full capabilities of iOS and Android devices and deploy to whatever platform your customers need. The site is also packed with plenty of tutorials to help you along the way.
Pricing for RunRev's commercial-level LiveCode packages range from $299 to $1,499.
Related: Three Ways to Pick the Best Software for Your Startup (Video)
8. ShoutEm
Another easy-to-use platform is available via ShoutEm, which is set up for bloggers, students, sports fans, news portals and local publishers. You don't have to have knowledge of coding to set up your app, and ShoutEm will even take care of the iTunes and Android Marketplace submission process.
Custom Mobile App Developers
ShoutEm offers basic, advanced, pro and enterprise-level packages that start at about $30 per month.
9. SwebApps
Here is a simple, inexpensive way to build, track and update a native mobile app for your business. You create your iPhone and/or Android app online. Once it is available for download via the iTunes Store or Android Marketplace you can update content in real time through SwebApps.
The basic package, which includes one app for one platform, requires a one-time $399 development fee. Hosting costs an extra $29 per month.
Building your own app can be an effective way to differentiate your brand, to open up new revenue channels and deepen your relationship with your customers. These tools can help you come up with the app that's best suited for your business.
This article is an edited excerpt fromGo Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business(John Wiley & Sons, Inc., 2012) by Jeanne Hopkins and Jamie Turner.
Corrections & Amplifications: A previous version of this excerpt misstated the operating systems on which AppMakr runs. It works on the iOS, Android and Windows operating systems.
Quality mobile SDK tools are the building blocks of a quality mobile app. According to stats from 42matters, the apps that top the charts on the Apple App Store and Google Play all use some of the leading mobile app SDKs: Firebase, AppsFlyer, Crashlytics, Adjust, and AdMob, just to name a few. You’ll find a great free resource with all the top tools at the bottom of this post.
However, with so many tools on the market today, mobile app professionals often suffer from choice overload. SafeDK calls it “SDK fatigue”. Trying to manage all the different SDK tools that you, your app, and your team need can leave you feeling like this:
How do you survive the mobile SDK shopping trip without losing your mind — or worse, your precious time? Here are a few things to keep in mind when building or refining your SDK tool stack.
Better together: Power up your mobile SDK tools with integrations
SafeDK’s 2018 report on the state of mobile SDKs shows a steady increase in the number of SDKs app publishers use. In 2016, the average was 15 SDKs per app. Now, app publishers are using an average of 18 SDKs per app. Will 2019 see that number grow to 19, 20, or even 25 SDKs? As the graph below shows, that number may be plateauing, as existing SDKs continue to improve in quality, merge to create stronger tools together, or offer integrations that create extra-powerful combinations, like Mixpanel with Braze, Optimizely with Appsee, and Adjust with AdColony.
As mentioned earlier, there is such a thing as too many tools. If you’re hesitant to add another SDK to your stack, you’re not wrong: there are a lot of factors that will have to go into that decision, from your company’s legal bureaucracy and privacy policy to setting up the tool, technical syncing, and onboarding.
However, this doesn’t mean that you have to give up on adding a tool that can help you out. Instead, see if you can integrate the new SDK with tools you’re already using or would like to use. Integration means that the tools can sync with each other and offer you a comprehensive picture of your app’s status, often in a single dashboard. For example, Crashlytics’ integration with Appsee enables you to use the already-powerful Crashlytics tool and also use Appsee’s session recordings to recreate crashes. This powerful combination of two market leaders ensures that no bug or crash will escape get past your defenses. By integrating two SDK tools, you get the best of both worlds without having to jump from one software to another.
Pick mobile SDK tools that work for you, not the other way around
Your job is to create and publish awesome apps that users love. It’s a tough job, and you need all the time you can spare to do it right. You pay for mobile SDKs to make that job easier, leaving you to code, design, market, and manage your app while they do the work that can be automated.
Your mobile SDK tools of choice should work for you, not make you work for them. They should provide you with the fastest possible service, the easiest setup, and the most accessible, actionable data. That’s why your SDK of choice should be used directly out of the box, with as much automation as possible, so that you can start getting results the same day.
For example, if a tool requires you to manually tag UI elements or native app events, that’s an exhausting and time-consuming process. It means you’ll have to work to make the tool work for you, and it’ll take time and effort before you can actually get the results you paid for. A tool that works for you is a tool that can do automatic event tagging and recognize elements without any work on your part.
How do you know if the tool can be used out of the box? Here’s a clue: look for a free trial option. If the company doesn’t have a free trial, that’s a pretty good indication that the tool requires more manual setup and can’t give insights on the fly.
Don’t get lost. Use a map to find the best mobile SDK tools
If you’ve ever gotten lost at the mall as a kid, you probably remember it as a terrifying experience. (The adult who was with you was probably even more terrified.) Shopping for mobile SDKs can leave you just as lost and confused, and in this case, Googling will only lead to a hundred open tabs and no actual decisions.
If you want to quickly find the top mobile SDK tools, all you need is a reliable market guide. It’s not surprising that one of the top downloaded resources in the mobile industry is titled the Ultimate SDK Guide for Mobile Apps, which you’ll find at the bottom of this post. Now released in an updated version for 2019, it sets the tone for the coming year by listing the best mobile SDK tools in each category.
Why should you use this guide?
The best reason: it’ll save you time. The guide will reduce the job of researching and choosing new tools from hours to minutes, by pointing you directly to the best mobile SDK tools currently on the market. The guide includes fourteen specific categories of mobile SDK tools:
Best Free Tools For Mobile App Developers Data Download Android
- Quantitative analytics
- Qualitative analytics
- Attribution
- Crash reporting/bug reporting
- A/B testing
- Marketing and push notifications
- Beta testing/user testing
- Voice of customer
- Monetization/advertising
- Acquisition/Re-targeting
- Payments
- Geolocation
- Business intelligence/App Store intelligence
- Data Management
You can get a free download of the mobile SDK Guide for Mobile Apps 2019 here: